A blog can do a lot for your career, but if your blog isn’t setup right, you will just be wasting your time. If you want to be a successful blogger, here are some things that you HAVE to do.
(First 5 Improvements)
Take the time to write a good about page
When someone visits your blog one of the first things they do is go to your about page. If it isn’t compelling, they probably won’t be coming back to your blog. If you want to make your about page compelling you need a few things:
- Reason – not only should your about page explain what your blog is about, but it should give the reader a reason to come back. A good way to do this is to list out all of the benefits of reading your blog.
- Personal connection – most about pages lack information about the blogger. Have a detailed overview of your life on your about page as well as a picture of yourself. If you can create a personal connection with a blog visitor, you are likely to turn them into a regular reader.
- Contact information – you don’t have to place your contact information on your about page, but make sure your about page links to your contact page. Don’t you hate it when you want to contact someone and you can’t figure out how to get a hold of them?
Make it easy for people to come back
Although you maybe familiar with RSS feeds and RSS readers, most people are not. In your blog sidebar you need to provide multiple subscription options. For example I provide an email option.
Providing subscription options isn’t enough. You also need to convince people to subscribe to your RSS or email feed. You can do this through text:
"Even if you don’t visit Traffic-Payout on a regular basis, you can stay tuned by having the latest Traffic-Payout news delivered to you for free via RSS or Email."
Make your content look attractive and keep your blog design simple
You may want a blog design with cool graphics, bright colors, and tons of pictures…but do you really need it? A fancy design will just distract people from reading your content. Here are 3 things you should keep in mind when designing your blog:
- Simplicity is the ultimate sophistication – try to create a plain white design with little to no graphics. This way your blog will load fast and people will focus on reading your content.
- The bigger the better – not everyone is 20 years old. Make sure your text is big in size and black in color. The typography you choose should also be easy to read.
- A picture says 1000 words – your blog design should be flexible, so that you can embed images within your blog posts. Pictures will make your blog posts easier to read.
Create a community
What makes a blog so great is that you can have a conversation on it. Remember you aren’t the only one who is going to be contributing to your blog, your readers are going to as well through comments.
Here is how you can create a community on your blog:
- Invite a conversation – end your blog posts with an open-ended question. I usually use the line, “anyone else have any suggestions”. Anything will really work.
- Use threaded comments – threaded comments will make it easier for others to reply to a comment (similar to a forum discussion). This will help create a conversation through comments.
- Reward your commentors – through a top commentors plugin, people can get a link back to their site if they comment enough. The way the plugin works is that the 5 or 10 most active commentors gets a link to their site within your blog sidebar. This is great because it encourages people to comment due to the traffic they can get from the link.
- Respond to every commentor – no one likes talking to himself or herself, so respond to every commentor. This will show that you care for your readers input and it will help you create a stronger community.
Content is king
The most important part of a blog is the content. If you don’t have good content, very few people are going to read your blog. Here are a few ways you can improve your content:
- Write resourceful content – news is great, but there are already tons of people who write on it. Instead of writing on the news, create content that helps people. Writing how-to guides is an example of creating resourceful content.
- Use attractive headlines – if the titles of your blog posts aren’t attractive, how do you expect people to read them? If you have trouble creating attractive headlines read this blog post.
- What is old to you is new to others – just because you know something it doesn’t mean others do. Even if another blogger already wrote on a specific topic, it doesn’t mean you can’t write about it. People don’t have time to read 100 blogs a day; the chances are they only read a few.
Most new bloggers don’t understand the difference between a professional blog and an amateur. So I’ve outlined below 10 of the most common blog design tips you can easily make that will help you to improve your blog and join the ranks of professional bloggers:
1: Make your borrowed template your own.
There is no such thing as a completely original template. All are variations of one theme or another so you don’t have to start from scratch. The most important place to start with is your top banner because that is the first thing your readers will see. When making a banner consider your blog’s niche and design something that is relevant to your topic.
2. Change your template icons.
Most blogs come out-of-the-box with icons in your sidebar. They are usually common images that we’ve all seen more times than we care to admit. So why not get rid of them and make your own images or grab these fantastic icons for free. Or, consider dumping the icons and use white space, shades of color or borders like I have. It makes for a cleaner looking template.
3: Make Your Post Titles go Click.
What I mean by that is your post titles should also be a clickable permalink. So when it’s clicked it will take your readers to the post page. This is not only advisable from an SEO perspective but it is also the logical choice that your readers are going to click.
4: Make your Blog Title and Logo Click.
Meaning, your blog title should be a clickable link that will take your readers to your blog home page. Again, this is important for SEO purposes as well as from a user’s perspective. Be sure also to include ALT and TITLE attributes for your home page.
So why not make your own logo? Instead of just words for your blog title, use an image that will give your banner a more professional look. For Blogger users the easy way to make your blog title image clickable is to put code into the “Description” section under the dashboard “Settings” menu. Here is my code that I use:
Example: (Click To Enlarge The Picture!)

Of course don’t forget to change the src=” “ and href=” “ so that it points to your own address, and while you’re at it why not put a slogan underneath your Blog Title.
You can read more about it here if you like: Create a Clickable Logo and Banner for Your Blog
5. Put your descriptors first, and your blog name last.
This goes for both your blog and post titles. This is a common mistake that most newby bloggers make. Why? Because when a user is searching for information they are looking for specific keywords that you may have written about — not your blog’s name. This will make a huge difference from an SEO perspective.
It’s easy to do for your blog title but it’s another matter trying to make it work for all your post titles. Wordpress users can install a plugin to do this but New Blogger users need to change the blog title tag in their template.
Just look for the following code near the top of your template:
data:blog.pageTitle
and replace it with this code: (Click To Enlarge The Picture!)

Don’t forget to change “your blog descriptor” to whatever you want.
*Warning: As always, be sure to make a backup of your template before fiddling with it. I also recommend commenting out your changes rather than deleting them so you can easily revert back if necessary.
6. Put your RSS newsfeed link somewhere prominent on your site.
The best place for that is near the top of your template as well as at the bottom of each post. Use a nice image and make it a clickable link.
7. Clean up the clutter and you can start by getting rid of those useless widgets that slow down your blog.
I realize that widgets are all the rage right now BUT widgets use scripts which make calls to other sites, and if that server is down or slow it will also slow down your blog’s performance. New readers are impatient and will only wait a few seconds for your blog to load in their browser. Anything beyond that and they will move on to the next link.
8. Make a menu near your top banner with links to your faq file, your profle page, email, newsfeed, home page, important posts, etc.
9. Make your blog look B-I-G-G-E-R.
What I mean by that is most users today are using large monitors. Chances are your blog has been designed to fit the old small monitors and so it will look like a teeny-weeny spec on anything that is 19 inches or larger.
The easy way to make your blog look bigger is to increase the size of the post body area (that’s where all your posts go) and your sidebar. Once you have done that you can also increase the font size a little, but don’t go overboard because most modern browsers today already have a feature for making fonts larger.
10. Some website design purists will tell you to use little (if any) images.
White space is your friend and don’t distract from your content they will say. The funny things is most of those sites are also wallpapered with blinking ads. Go figure. ;-)
So … I’m in agreement with that to a point, but like all things moderation is usually the best policy. As the old saying goes “a picture is worth a thousand words“.
Don’t go to extremes and make your blog look boring, but neither should you make your blog look like a neon billboard in downtown Tokyo either. Finding the right balance is not easy but is well worth the effort.
If you are a fan of famous sayings like I am then here is one (or two) more for you. Try this on for size:
“There is no accounting for taste“, but “beauty is in the eye of the beholder“.
So what does that mean? Apparently “you can please some of the people some of the time, but you can’t please all of the people all of the time“.
Ok, enough with the clichés Bloke! I hope you find this post helpful and cheers!
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