Vodafone Shows Shared Data Plans Benefits (to Vodafone)


Paolo Bertoluzzo [pictured], Vodafone's Group Chief Commercial and Operations Officer, highlighted "Vodafone differentiation" during Vodafone's 2013 H1 presentation (here).

The first differentiation factor seems to be Vodafone's RED - its "worry free" mobile plan [see "Vodafone to Offer Multi-Device and Family Plans (End of 2013)" -here] that includes shared family and device billing. The