Traffic Payout

The AAA Foundation for Traffic Safety and Western Transportation Institute co-hosted the first National Rural Summit on Traffic Safety Culture on June 22 in Big Sky, Montana. Attendees represented a cross section of individuals and organizations in the transportation community.

The goal was to generate dialogue about traffic safety culture, its meaning and the influence it has on public attitudes and behaviors. I was extremely pleased with the issues we were able to address. It is imperative that we consider the cultural factors that define our values and govern our behavior to improve transportation safety. This discussion of traffic safety culture’s role in society among industry professionals is a step in the right direction.