Traffic Payout

Our website is getting a clean new look just in time for the annual increase in Internet traffic caused by our changing weather. Today at 10 a.m. most of the pages on our site will automatically be converted to the new look.

The WSDOT Website remains the most popular government site in Washington, averaging more than 1.2 million page views each day during the busy winter weather season.

The average number of people visiting WSDOT Web pages fluctuates with the seasons. On an average summer day, 35,000 users visit the site. In the winter, that average increases all the way up to 70,000 users, we have seen the user count go as high as 300,000 on a "snow day."


Each day we receive kudos from the public about the quality of the information on the website, but we also hear complaints that the site is "too busy" and that the amount of information is "overwhelming."

It's challenging to avoid this information overload when we're making 50,000 Web pages available to the public in more than 50 topical areas. The new look attempts to simplify the site and make it easier for people to find what they're looking for.

Links to our social media activities like this Blog (also sporting a new look!), Twitter, Flickr, etc. move to the front page on the new site, making them easier to find. The new site was developed with public input collected from extensive usability testing. We couldn't have done it without you and your feedback was sincerely appreciated.

So...let us know that you think!