Traffic Payout

Every day, around the world, we search. We want to find out more about our heroes, explore far-away destinations, or settle a dinner table dispute between friends. And sometimes we just search to find out how many calories are in an avocado.

In our annual Year-End Zeitgeist (“spirit of the times”), we reflect on the people, places, and moments that captured the world’s attention throughout the year. This year marks our most global Zeitgeist to date—with 1,000+ top 10 lists across categories like Trending People, Most-Searched Events and Top Trending Searches from 72 countries.

As we get ready to turn the page to 2014, we invite you to take a global journey through the biggest moments from the past 12 months in our Year in Review video:

It’s perhaps unsurprising that the #1 trending search of 2013 was an international symbol of strength and peace: Nelson Mandela. Global search interest in the former President of South Africa was already high this year, and after his passing, people from around the world turned to Google to learn more about Madiba and his legacy.

Tragedies like the Boston Marathon, the 6th trending term globally, and Typhoon Haiyan, #2 on our global events list, also captured the world’s attention. And our human desire to help came through, with [donate to the Philippines] ranking highly around the world.

2013 also had moments that made us move. People uploaded more than 1.7 million video versions of the Harlem Shake to YouTube, propelling it to the #5 spot on our global list; it was also the second most trending video on YouTube. And unashamedly, we all wanted to learn about twerking, which topped this year’s "what is…" list of search terms (although I’m still not sure I understand that one!).

Here’s a full look at our top 10 global trending searches of 2013:

1. Nelson Mandela
2. Paul Walker
3. iPhone 5s
4. Cory Monteith
5. Harlem Shake
6. Boston Marathon
7. Royal Baby
8. Samsung Galaxy s4
9. PlayStation 4
10. North Korea

You can also explore more global trends this year—directly from our Zeitgeist homepage. Check out the top 100 trending searches of 2013, and simply click one to dig deeper on Google Trends. Or if you’d rather be nostalgic, you can take a look back at each year's Zeitgeist from 2001 on.

Finally, we've made an interactive 3D global map showcasing the top search trends of 2013 by day in cities around the world. You can easily spin the globe, select a city and explore the topics that brought people to search on any day of the year—from local sports games to international news stories.
As I reflect on the year behind us, I’m excited about what’s to come in the year ahead. What will you be searching for?

Posted by +Amit Singhal, Senior Vice President and Google Fellow