Traffic Payout

We may be hitting the last days of summer but the heat is still picking up, especially on search. Read on to learn what sizzled on the trends charts this past week.

Trouble in paradise
Would you turn down a free trip to Hawaii? Julio and Iselle aren’t. The two hurricanes are barreling towards the islands, bringing 90 mph winds, flash floods and hordes of searches with them. If Iselle makes landfall, she’ll be the first hurricane to hit the Big Island since 1950. Julio, like the tag-a-long younger brother, is right on Iselle’s tail. You can review tips on how to stay safe during hurricane season here.

A Hawaiian hurricane isn’t the only trouble brewing in the air. Searchers had a virtual panic attack when Facebook went down for a couple hours last Friday. In a state of shock, some people even called the police to assist with their social media emergency. Meanwhile, a toxin called microcystin is contaminating the waters in parts of Ohio, forcing hundreds of thousands of people to stockpile bottled water and look for answers on the Internet.

But there’s only one thing that can distract us from the craziness of real life… and that’s the sheer absurdity of reality TV. Viewers and searchers tuned in to watch the premiere of the Bachelor in Paradise, an elimination-style show where contestants compete for love. This is probably not what Cervantes meant when he wrote that all's fair in love and war.

First let me take a selfie
As if the world couldn’t get any more litigious, a British photographer is taking on Wikimedia over a selfie—and not just any selfie, a monkey selfie. After a curious crested black macaque came upon David Slater’s camera equipment and fulfilled nature’s call by taking a selfie, the photo went viral and was eventually uploaded to Wikimedia Commons, an online repository of free to use images, sound, and other media. Slater asked Wikimedia to take it down on copyright infringement grounds, and Wikimedia said no. Their argument: the photo wasn’t Slater’s work -- it was the monkey’s. We’ll leave it up to you to decide who you think is right.

Fortunately, at least one dispute this week was resolved: The stars of the hit science geek themed show, The Big Bang Theory, signed new contracts that would pay them $1 million per episode. We’re betting that somehow the line “Show me the Money” is going to make it into the script. A real-life scientist also managed to crack the trends charts when our doodle celebrating John Venn, the creator of the Venn Diagram, got searchers excited to discover what the intersections between sea-life and something with wings.


Who runs the world? Girls!
Let’s be honest, can anyone really get enough Beyonce in their life? Her “On the Run” tour with that other mildly successful artist/mogul just topped $100 million in ticket sales and now the remix of her song “Flawless” featuring Nicki Minaj is getting searchers into a frenzy. This woman can do no wrong (except maybe).

Beyonce may cast a shadow that dwarfs us all, but two other women are holding their own on the search charts. WBNA star Becky Hammon became the NBA’s first female assistant coach when she joined the staff of the San Antonio Spurs. (We’ll call that a crack in the glass backboard.) And First Daughter Malia Obama nearly stole the show at Lollapalooza following her appearance among fellow festival-goers in Chicago.

Tip of the Week
Taking a hike is one of the best ways to enjoy the last days of summer. But it’s always safer to hike in the daylight hours. Before you head out, remember to ask the Google App, “When is sunset?” to help you plan accordingly.

Posted by Jenise Araujo, Communications Associate, who searched for [reality tv is better than sitcoms] and [fomo].