Verizon Injects HTTP Header for Advertising
Posted by Unknown in behavioral advertising, header Insertion, Verizon on Sunday, October 26, 2014
A post by Jonathan Mayer [pictured], a computer scientist and lawyer at Stanford analyzes the recent HTTP header insertion by Verizon (apparently used for behavioral advertising):
"After poring over Verizon’s related patents and marketing materials, here’s my rough understanding of how the header works [see chart below] .. In short, Verizon is packaging and selling subscriber information,
This entry was posted on Sunday, October 26, 2014 at 12:30 AM and is filed under behavioral advertising, header Insertion, Verizon. You can follow any responses to this entry through the RSS 2.0. You can leave a response.
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