Traffic Payout

Taylor, Kim, Kobe—this trio of familiar faces was all over search this week.

Oh my God, look at that face
She may not have broken the Internet, but Kim Kardashian certainly got our collective attention this week with her saucy Paper magazine cover shoot showing off her famous derriere. Millions of searches, memes and (unsuccessful) imitators were not far, um, behind. Even Kim, however, had some company in the trending ranks from Taylor Swift, who has come close to breaking the Internet a few times herself. This week, Swift released a new video (and app) for her song “Blank Space,” putting a new spin on the “boy-crazy” meme and garnering more than 25 million YouTube views—that’s more than 10 times as many as last week’s viral video sensation “Too Many Cooks.”

Sky high
Ten years after leaving Earth, on Wednesday the European Space Agency’s Rosetta mission achieved history. It successfully landed its Philae probe on the comet 67P/Churyumov-Gerasimenko and began sending pictures of the surface back to scientists. People turned to search to learn more, including “what is next for the probe?” It’s a good question, since the probe bounced twice before settling into a position about 1km off its target, and may not be able to get enough battery life from its solar panels to continue operating as intended.


And all eyes were on the New York skyline this week—or at least on 1 World Trade Center, where a pair of window washers were trapped 69 stories high on the side of the building for over an hour on Wednesday before being rescued. The 1,776-foot tall skyscraper had just opened for business last week, more than a decade after the September 11 attacks.

Numbers game
Kobe Bryant set a new record on Tuesday night, but he might wish he hadn’t. The shooting guard missed his 13,418th career field goal in a game against the Memphis Grizzlies, earning him the dubious honor of the most missed field goals in the NBA. Of course, Bryant also has the fourth-most points in league history—and five championship rings. So, he’s probably doing OK.

Tip of the week
For those times you’ve gotten an email about something (say, “dinner with Shari” or “brunch with Aaron”) but forgotten to follow up, Google can help. Keep an eye on your Google app, which can now catch buried plans in your Gmail, prompt you to add them to your calendar, and remind you to stay in touch.

Posted by Emily Wood, Managing Editor, who searched this week for [two eagles flying together/being friends] and [birdman tracking shot]