Traffic Payout

September 15 marked the beginning of Hispanic Heritage Month and the start of our third year celebrating the Hispanic community through events and community outreach initiatives. Googlers from our Corporate Social Responsibility Team, Diversity & Inclusion Team, Engineering Industry Team, the Hispanic Googler Network (HGN), and our Community Partners worked together to host 20+ events focused on this year’s theme of Latinos in Technology.

We kicked things off at the U.S. Hispanic Chamber of Commerce (USHCC) National Conference, where two members from our Google Accelerate team worked one-on-one with business owners during matchmaking sessions to consult on the best use of Google tools for their enterprises. Googler Eliana Murillo spoke on a panel titled “Beyond Social Media: The Potential of Technology & the Internet in a Global Economy,” where she shared how tools like Google Analytics, YouTube and Google for Nonprofits can be useful for businesses.

In early October, we ran a Hispanic Heritage Month 2012 Hangout on Air on the Life at Google page with the Latino Community Foundation (LCF). Raquel Donoso (CEO of LCF) and Googlers Hector Mujica (HGN member) and myself shared the history of the partnership and what our respective goals are. They also talked about the Family Health Day at Google & Olympic Games event, which we held at our Mountain View, Calif. headquarters that same week. Health is a pressing issue (PDF) in the Hispanic community; at this event, part of the Binational Health Week, we encouraged guests to have healthier lifestyles by teaching them some easy exercises, how to be active and eat healthy. More than 380+ community members and 50+ Googlers attended.

Last week we wrapped up a series of networking events in partnership with the Society of Hispanic Engineers (SHPE), where more than 400+ technical professionals came to our Seattle, Cambridge, Chicago, Los Angeles, Austin, New York, and Mountain View Offices to network and learn about how Google is supporting the local hispanic technical community.



Finally, today the Hispanic Googler Network is hosting the Bay Area Latino Employee Resource Group (ERG) Networking Reception in Mountain View. The Honorable Aida Alvarez, Chair of the Latino Community Foundation of the Bay Area, will speak to 300+ guests from local Hispanic ERGs in the Bay Area about what LCF is doing to build a better future for Latino children, youth and families in the Hispanic community.

Though the month officially comes to an end today, we’ll continue to support the Hispanic community as a lead sponsor in the LATISM '12 conference, taking place in two weeks. LATISM ‘12 connects Latinos in social media, technology, education, business and health fields to increase their online footprint through the web and Google's tools for small businesses and communities. We’re also participating in the Society of Hispanic Professional Engineers Conference and will soon open up applications for our Hispanic College Fund Google scholarship.

We’ve had a great time celebrating Hispanic Heritage Month, and are already looking forward to next year’s events. We invite you to view the recaps, photos and hangouts on our Life at Google page on Google+ and to visit our Diversity & Inclusion site where you can see more of what we do.

Posted by Sylvia Bonilla Zizumbo, Hispanic Googler Network Chair and Strategic Partnerships Lead