Traffic Payout

Nearly three years ago I wrote a blog post, "The Meaning of Open," about Google’s commitment to openness and how it makes the entire company better. After it was published I received several thoughtful responses from readers—professors and writers appreciative of the look inside Google, business leaders telling me how open affects their business, grad school students surprised that this was the very opposite of the lock-in strategy they were being taught.

This week we released the "Open" issue of Think Quarterly, which includes a few of my thoughts on how the world of open has progressed in the brief time since that December 2009 post. In short, the impact of open systems has been greater than even my most optimistic self would have predicted back then. Open ecosystems are rewriting the rules—not only in the tech industry but in education, healthcare and governance.

My article, "The Future is Open," is just one of several good reads in the "Open" issue. I hope you enjoy it!

Posted by Jonathan Rosenberg, Advisor, Google