Bell Canada will Use Network Usage Information for "select purposes"
Posted by Unknown in behavioral advertising, Bell Canada, DPI, Nebuad, phorm on Sunday, October 27, 2013
Bell Canada is going to use its customers (starting with mobile subscribers) data usage information for a number of purposes, including the controversial behavioral advertising. The way it is done (with opt-out option only, see below) brings back past incidents in the UK (Phorm) and US (Nebuad) - all ended up with lawsuits (see "Paper: The Use of DPI for Behavioral Advertising (Case Study:
This entry was posted on Sunday, October 27, 2013 at 12:30 AM and is filed under behavioral advertising, Bell Canada, DPI, Nebuad, phorm. You can follow any responses to this entry through the RSS 2.0. You can leave a response.
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