Traffic Payout

Think back: you’ve just dumped a bin of LEGO^R bricks onto the floor with a satisfying crash, and you have the whole day ahead of you to build whatever you want. There’s something pretty amazing about being able to piece together your ideas with just a collection of colorful bricks.

Well, we think the creative freedom of LEGO bricks shouldn’t be limited to plastic bins—which is the idea behind Build with Chrome, a collaboration between Chrome and the LEGO Group that brought these colorful bricks to the web using WebGL, a 3D graphics technology. It was originally built by a team in Australia as an experiment, and now we’re opening it up to everybody. So now you can publish your wacky creations to any plot of land in the world.

We’ve added a few new features to make it easier to build and explore this digital world of LEGO creations. To start, you can now sign in with a Google+ account to help find stuff that people in your circles have created. A new categorization system for completed Builds will help you sort and filter for specific types of structures.

To hone your engineering skills and prepare for the upcoming “THE LEGO^R MOVIE^TM,” you can explore the Build Academy, a series of short tutorials and challenges featuring characters and structures from the film.

If it feels more natural to use your hands—rather than a mouse—you can build your creations using a touchscreen on your phone or tablet with Chrome for Android support for WebGL on devices with high-end graphics capabilities.

As big fans of LEGO, we’re excited to see what you come up with to fill this new world. Share your creations on Google+ and we’ll reshare the most inventive ones.

Posted by Adrian Soghoian, Product Marketing Manager and Beginning Builder