[Strategy Analytics]: OTT Messaging will Reduce SMS Revenues by 20%

Posted by Unknown in , , , on Thursday, January 16, 2014



A new report by David MacQueen [pictured], Director, Media & Apps, Strategy Analytics  finds that "Global expenditure on operator messaging services, which includes SMS and MMS, declined for the first time in 2013 following its peak in 2012 ..  operator revenue from messaging services fell by almost 4 percent last year to just below $104 Billion. Continued intense competition for subscribers

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