[Study]: 85% of Operators are Leveraging OTT Apps to Attract Customers
Posted by Unknown in 1-800, Allot, Charge by Application, Facebook, OTT, quota, Usage Based Billing on Monday, July 21, 2014
A new study by Allot Communications (surveyed the data plans and charging trends of 175 mobile operators worldwide) finds that "85% of operators are leveraging apps to attract customers and increase ARPU .. Facebook is mobile operators’ top choice for zero-rated apps and Unlimited data plans are in decline".
Some examples of Zero rate programs:
Facebook Offers Free Messaging Through 18 MNOs
This entry was posted on Monday, July 21, 2014 at 12:30 AM and is filed under 1-800, Allot, Charge by Application, Facebook, OTT, quota, Usage Based Billing. You can follow any responses to this entry through the RSS 2.0. You can leave a response.
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