Traffic Payout

Though the World Cup continued to draw search attention, this week it had some company. So in addition to Neymar, people were searching for Lebron James (who's taking his talents back to Cleveland) and Roger Federer (who lost at Wimbledon after a tough match). And following the announcement of this year's Emmy Award nominations, people turned to search to learn more about the snubs and surprises, including Laverne Cox, the first openly transgender nominee. Here’s a look at some more top trends in search this week, from the Quidditch World Cup to the world’s highest-valued potato salad:

A literary thrill
Author J.K. Rowling was in the news this week after she posted a new Harry Potter story to the fan site Pottermore.com. There were more than 200,000 searches for the site itself (an increase of more than 100 percent over 30 days), as people speculated about whether the new tale signified the coming of more stories about Harry, Hermione and the rest of Dumbledore’s Army. Meanwhile, people turned to search to find the new trailer for another, very different book-turned-movie: the twisty, turny Gone Girl. Searches for [gone girl trailer] have nearly doubled in the last month.

And baby makes three
The Internet experienced a collective shock on Wednesday when news emerged that beloved actor/meme Ryan Gosling and girlfriend [eva mendes] are expecting. (With apologies to Mila Kunis.) Hundreds of thousands of people turned to search in denial, determined to find out the truth. Oddly enough, the phrase [ryan gosling father] had already spiked in June, after a recent Father’s Day hoax that claimed the Gos had previously adopted a child. And there’s no doubt that many were fervently hoping this, too, was merely a rumor and that they still had a chance with His “Hey Girl”-ness. Disappointed fans will have to console themselves by (re)watching The Notebook, which recently celebrated its 10th anniversary, and generated a few searches of its own. Oh, and congratulations to Ms. Mendes, too.

Summer snack time
Finally, during a week of Fourth of July barbecues, it’s only fitting that there was an unusual number of food-related subjects among this week’s trending topics, starting with a picnic table classic. Last week, a fellow named Zach Danger Brown set up a [kickstarter] project to raise funds for… potato salad. Literally. Despite some controversy over its merits, fundraising for Zach’s project is now $45,326—and counting—past the original $10 goal, and searches for potato salad were nearly as high on Tuesday as on Independence Day itself. But that’s nothing compared to another Kickstarter project focused on a summer staple. With more than $1.5 million raised so far, the [coolest cooler] promises not just to keep your drinks chilled (elementary, my dear Coleman), but also offers a bevy of bells and whistles worthy of “Pimp My Ride.” Not only have 50,000+ searches been done on the subject, but the campaign is well on its way to Kickstarter records. Finally, [joey chestnut] won hearts as well as the mustard winner’s belt at this year’s Nathan’s Famous Fourth of July Hot Dog Eating Contest at Coney Island when he proposed to his girlfriend at the event. More than 100,000 people searched to learn more about this champion of chowing down.

Posted by Emily Wood, Google Blog Editor, who searched this week for [seersucker etymology] and [dragons love tacos]