[YG]: The 3rd Way - MNOs Can Introduce White-Labeled OTT Services

So, there is a 3rd way - instead of losing customers to OTTs, or build your own (and sometimes fail, such as the case of Telefonica and Tu Me - here), MNOs can outsource such services (e.g. "Bouygues Telecom Deploys GENBAND's fring OTT Service" - here). 

A recent report by Declan Lonergan [pictured], VP, Yankee Group finds that "The growing popularity of over-the-top (OTT) communications