Posted by Andre Tauladan on Thursday, September 4, 2014
Bring on the heart-pounding highs and the gut-wrenching lows; the crazy rituals and the bitter rivalries. Football season is back!
Whether you're a "12th Man" or wearing a cheesehead, chances are you’ll be watching the game with smartphone in hand. Eighty-four percent of us now watch TV while multi-tasking on other devices nearby. And today, the language of fan rivalries is a visual one. Just look at the resurgence of search interest for GIFs on Google Trends. Why say it in words when you can throw shade with a meme?
Madden GIFERATOR will create a live stream of memes using Madden NFL 15 video game footage (as GIFs), triggered by the action on the field. The GIFs will appear in real time on MaddenGIFERATOR.com, on social media, as well as in ads on popular sports and gaming related apps and sites across the the Google Display Network. For example, if Seattle’s Richard Sherman picks off Aaron Rodgers tonight, you might see a GIF of Sherman with the headline “Weren’t you supposed to catch that? Aawwwwwkward” in the stream, alongside a real-time update on the score and game clock.
You can also take control of the GIFERATOR and design your own GIFs, choosing the team, the player, the background and the headline, ready for sharing across the web.
So this season, when your team delivers those clutch plays, head over to MaddenGIFERATOR.com, choose the perfect image, customize it with your best smack talk, and send it to your fellow fans (if you want to be nice) or your rivals (if you’ve got a wicked streak). Here’s a little inspiration before tonight’s Seahawks vs. Packers standoff:
Posted by Mike Glaser, Marketing Manager, Creative Partnerships