Since getting online, Green Mountain Bee Farm in Fairfax, Vt. experienced a 5x increase in sales, and Christine Fitzpatrick Hair and Makeup in Birmingham, Mich. attracted 50 percent more clients. Getting online can make a big difference for small businesses—and stronger businesses makes for stronger communities. Online businesses are expected to grow 40 percent faster and create twice as many jobs as those that aren't online,* but more than half of America’s small businesses currently don't have a website.

That’s the inspiration behind Get Your Business Online Week, when we come together with local partners to get businesses in our communities online and growing. Starting today, we’ll broadcast free virtual workshops for business owners, available to anyone with an Internet connection. Here’s a glimpse of what you can look forward to:

• Conversations with businesses that have prospered online, like Barkbox, GoldieBlox and Dollar Shave Club
• Step-by-step demos on building a website and getting found on Search and Maps
• Interviews with small business experts like SmallBizLady Melinda Emerson
• Workshops on Google tools for businesses (Google Apps, Google Trends, Google Alerts), online advertising (AdWords), and measuring your success online (Analytics)
• Free help and advice from experts over Helpouts by Google

We’re also teaming up with small business organizations across the country including local chambers of commerce, Small Business Development Centers and SCORE chapters to host live broadcasts of our trainings. You can find a screening closest to you on our website.

We’re excited to welcome small business everywhere to join us for this special week. Even if you don’t own a business, we encourage you to take part by spreading the word and inviting your favorite businesses to sign up.
See you on the web!

Posted by Amber Shapiro, on behalf of the Get Your Business Online team

*Source: BCG Report, "The Connected World: The $4.2 Trillion Opportunity," March 2012

Part-time businesses play an important role in our lives and in our economy. From the gardening mom who sells her plants, to the hobbyist antiques dealer, to the weekend wedding photographer, people everywhere are earning extra money while doing what they love.

Research released yesterday by The Internet Association shows that the web is powering American part-time businesses. Nine out of 10 part-time business owners rely on the Internet to conduct their business, and the impact is significant. Internet enabled part-time businesses employ 6.6 million people and contribute $141 billion to the U.S. GDP.

We're proud to play our part to support these business owners as they grow their businesses online. Technology is at its best when it makes lives easier—and every day, our products help businesses find new customers and publishers earn money from their content while running more efficiently. With the power of the web, businesses can build better lives for their families and strengthen our economy while doing what they love.

Posted by Lisa Gevelber, VP, Americas Marketing

I love to discover local gems that help make a community unique. Sometimes those gems can be around the corner—like Cafe Borrone, my favorite for Sunday brunch with my family; the food is great and even the dog is welcome on their patio. Sometimes I find those great places when I am on the road—places like Frank in Austin, Texas with their epic sausages or Boulevard Coffee in Ashland, Ore. which has great coffee and friendly people. Some of the best things I discover without even leaving home—like Casa Kids, which designs original children’s furniture from their studio in Brooklyn, N.Y., or Sticks in West Des Moines, Iowa, which sells hand-carved and hand-painted treasures.

The web helps people everywhere discover the best of what’s around the world or around the corner. Ninety-seven percent of Americans who use the Internet—pretty much all of us—look online for local products and services. So it should come as no surprise that the impact on businesses of being online is huge. According to a McKinsey study, small businesses that make use of the web are growing twice as fast as those that aren’t on the web. Just as businesses that embrace the web grow faster, communities whose businesses embrace the web grow faster as well.

Given the importance of the web in growing our local businesses and our local economies, we worked with independent research firm IPSOS to analyze the online strength of local businesses in cities and towns across America. Businesses in these communities are embracing the power of the web to find new customers, connect with existing ones and fuel their local economies. Today we’re introducing the eCity Award winners for 2013—the strongest online business communities in each state.

We hope these “digital capitals” are an inspiration to cities and businesses everywhere of what can be accomplished by embracing the web to grow.

Congratulations to the 2013 eCities of America.

Posted by Scott Levitan, Director of Small Business Engagement

Michael Edlavitch was a middle school math teacher in Minnesota when he started a website with free math games to engage his students. With free online tools, a passion for math and an initial investment of just $10 to register his domain, www.hoodamath.com was born. Eventually Michael’s website became popular with more than just his students. So Michael gave Google AdSense a try as a way to earn money by placing ads next to his content. As word spread and traffic grew, the revenue generated from his site allowed Michael to devote himself full time to Hooda Math. Today, www.hoodamath.com has more than 350 educational games and has had more than 100 million unique visitors to the site. Beyond building a business for himself, Michael is helping students everywhere learn math while having fun.

Over in New York, Roberto Gil designs and builds children’s furniture—loft beds, bunk beds and entire custom rooms. Casa Kids’ furniture is custom designed for the family to grow along with the child. Roberto works out of his Brooklyn workshop and doesn’t sell to large furniture stores, which means the Casa Kids website is an essential tool for him to connect with potential customers. To grow even further, Roberto began using AdWords in 2010. In the first few months traffic to his site went up 30 percent. Today, two-thirds of his new customers come from Google. Meet Roberto and learn more about how he’s making the web work for Casa Kids:



These are just two examples of how the web is working for American businesses. According to a McKinsey study, small businesses that make use of the web are growing twice as fast as those that aren’t on the web. That’s because the web is where we go for information and inspiration—from math games to practice over the summer to someone to design and build that perfect bunk bed for your kids. Ninety-seven percent of American Internet users look online for local products and services. Whether we’re on our smartphones, tablets or computers, the web helps us find what we’re looking for.

Here at Google, we see firsthand how the web is helping American businesses grow and thrive. Through our search and advertising programs, businesses like Casa Kids find customers, publishers like Hooda Math earn money from their content, and nonprofits solicit donations and volunteers. These tools are how we make money, and they’re how millions of other U.S. businesses do, too.

In 2012, Google's search and advertising tools helped provide $94 billion of economic activity for more than 1.9 million American businesses—advertisers, publishers and nonprofits. This represents a 17 percent increase from 2011. Check out the impact made in each state, along with stories of local businesses using the web to grow.

Whether it’s building skills or building furniture, Google helps to build businesses. We’re thrilled to be part of such a vibrant industry and are committed to continuing to help make the web work for people and businesses everywhere.

Posted by Allan Thygesen, Vice President, Global SMB Sales

Our first AdWords customer was a small business selling live mail-order lobsters. It’s been a long time since then, but a majority of our customers are still small businesses, who play a vital role not only for Google, but for the American economy. More than 60 percent of new jobs each year come from small businesses.



This Small Business Week, we want to celebrate you. We’re grateful to you for everything you do for us and our communities. Whether you fix people’s cars, offer music lessons to aspiring musicians, or make the world’s best homemade ice cream—when you do what you love, our lives get better.

As part of the celebration, we’ll be highlighting some amazing small businesses across the country, so keep an eye on the Google+ Your Business page. And in the meantime, check out some of the Google tools that are designed to help you take care of business.

Happy Small Business Week.

Posted by Lisa Gevelber, VP Marketing, Americas

When Melodie Bishop heard about our Get Your Business Online program (an initiative that makes it fast, easy and free for U.S. businesses to get online), she jumped at the opportunity to turn her hobby of creating Chicago-themed gift baskets into a full-time business. Since launching her website, Send Them Chicago, this past summer, Melodie has seen a 70 percent increase in new customers.

As the holidays wrap up and the New Year starts, millions of business owners just like Melodie are thinking about how they can grow in 2013. For many, this means getting found and connecting with customers on the web.

Yet often, it can be difficult to know where to start. That’s why we’re helping business owners create a list of New Year’s resolutions for 2013.

Let us know what you hope to accomplish in the New Year. Do you want to get your basic business information online? Or do you already have a website and want to reach more customers? Once you select your goals, we’ll create a customized list of resolutions with resources to help you stick to it.

In the U.S., 58 percent of small businesses don’t have a website, but 97 percent of Internet users look online for local products and services. So it’s not surprising that businesses with a web presence are expected to grow 40 percent faster than those without. Creating a list of resolutions for your business may just be one of the easiest things you can do to help your business grow.

We’ll see you on the web.

P.S. If you aren’t a small business owner, it’s not too late to give that business you know the gift of a free website.

Posted by Aditya Mahesh, Product Marketing, Get Your Business Online

From time to time we invite guests to post about items of interest and are pleased to have Linzie Venegas join us today. Linzie is head of sales and marketing for Ideal Shield, a manufacturing company in Detroit, Mich. that specializes in bumper post sleeves. Based in a city forged in tradition and steel, Ideal Shield has seen great success on the web—a story Linzie tells us in this post. -Ed.

When my great-grandparents moved from Mexico to Detroit in 1917, they were looking for a better life. They had no idea that one day their grandson, my father Frank Venegas, would invent a product and start a business that would help transform their adopted hometown. Thanks to my dad’s hard work and a little help from the web, that’s exactly what Ideal Shield has done.

Ideal Shield specializes in manufacturing bumper post sleeves. You may have seen these around—they’re colorful covers that slide over the steel pipes that keep cars from running into buildings. As a young child, my first job at Ideal was to assemble mailers for potential customers. Our mailers were unique—I would place a pack of jelly beans into each envelope. Talk about a great way to get a high “clickthrough rate!” Today, I head sales and marketing for the company, and we’ve taken our family business online with phenomenal results.

We began using Google AdWords in 2004 to help potential customers find our product because many people didn’t know what it was. We were drawn to AdWords because everyone could see our ads—but we only had to pay for the customers who clicked through to our website. We also found that the leads were very qualified and had a higher close rate than leads from other sources. So far this year, for every $1 we've spent on AdWords we’ve gotten back $22. We’ve been able to have great success—without jelly beans!—using Google AdWords.

The energy we’ve put into our online presence has produced tremendous growth for our business; we’ve been able to grow our workforce by 20 percent. We’ve also focused on building our local community of Southwest Detroit. Each year we hire many interns from the local high school, Detroit Cristo Rey, and teach them skills that will last a lifetime. We’ve outfitted the junior and senior classes at Detroit Cristo Rey with Chromebooks so that they’ll have access to the power of the web anywhere, and many teachers there use the free Google Apps for Education suite with their students. This year, we were proud to hear that Detroit Cristo Rey achieved a 100% graduation rate and a 100% college acceptance rate. We also work with the Michigan Minority Business Development Council to teach other small businesses in the community the importance of an online strategy and how the web can help small businesses thrive.

My dad started Ideal with himself, my mother and a couple of laborers; today this family business has more than 35 employees and annual sales of $14 million. With help from the web, his hard work, determination and “out of the box” thinking have made Ideal a symbol of strength and renewal in Southwest Detroit. My father has always told me that if you take care of the community, the community will take care of you. Detroit is our community—it’s our heart, it’s our home. We’ve been surprised and delighted at how much the web has contributed to Ideal Shield, and we’re happy to share that success with Detroit. We can’t wait to do more!



Posted by Linzie Venegas, Head of Sales and Marketing, Ideal Shield Detroit

The web is where we go to find things—that somewhere special to eat tonight, the directions to guide us there and suggestions for that one-of-a-kind present for the birthday girl. Ninety-seven percent of Americans who use the Internet are looking online for local goods and services using their computers and mobile devices.

The growth of our Internet use has naturally helped the ecommerce industry to expand rapidly over the past decade. But the web is also positively impacting brick-and-mortar businesses. According to Boston Consulting Group, American consumers who researched products online last year spent almost $2,000 actually purchasing those products offline. That’s almost $500 billion that went directly to main street retail. All in all, it’s clear that the economic impact of the web is huge; the Internet is where business is done and jobs are created.

We’re proud to be part of such a dynamic industry, and we’re committed to helping make the web work for American businesses. Through our search and advertising programs, businesses find customers, publishers earn money from their content and nonprofits solicit donations and volunteers. These tools are how Google makes money, and they’re how millions of other businesses do, too.

In fact, in 2011, Google’s search and advertising tools helped provide $80 billion of economic activity for 1.8 million advertisers, website publishers and nonprofits across the U.S. You can see the state-by-state breakdown on our economic impact website.

Take one example: King Arthur Flour, a great New England baking company. King Arthur has been a well-known local company since George Washington was President, but has recently used the web to grow into an internationally-renowned baking business. Similarly, Nebraska’s 80 year-old Oriental Trading Company shifted some of its catalog-based marketing to the web, and now sells 80 percent of their toys and novelties online. Or consider New Jersey’s Bornstein Sons home maintenance and repair contracting business, which was founded 70 years ago and recently began to advertise online. They now get one in four of their new customers from the web.

These are just a few examples out of the hundreds of thousands of businesses who are growing and hiring thanks to the web. And Google is committed to getting even more businesses online. Over the past year, we’ve been traveling the country with our Get Your Business Online program, encouraging businesses throughout the U.S. to create free websites and reach more customers. So far, we’ve worked with thousands of businesses to launch their new websites.

It’s a fact that the Internet is creating jobs and helping the American economy grow. And we’re proud to be a part of that process.

Posted by Margo Georgiadis, VP, Americas Sales