Bandwidth on Demand - "will not necessary translate to additional, new near-term revenue"

During the years I had a number of posts covering the "Bandwidth on Demand" (BoD) use-case for traffic management - either as a vendor pitch or actual deployments. BoD has several formats - increasing the bit-rate for a limited period of time (known as "Turbo Boost" or "Turbo Button") with or without "special QoS" for a certain application (video) or top-up the quota (related to usage-based