Citrix: Mobile Ads Generate 1.6% of iOS/ 2.2% of Android Data Volume

Citrix Bytemobile published its "Mobile Analytics Report, November 2013" (here) that "provides insight into subscriber behavior and related factors that affect subscribers’ quality of experience (QoE) with mobile data services".

Main findings:

Three applications - Media Player, Browser and Google Play - generate 83% of mobile data volume associated with Android devices, with Media Player