Procera: "Super Bowl streaming traffic hit highs of ~10% of overall traffic"

Cam Cullen reported to Procera's blog on the Super Bowl traffic stats:

"Some highlights of our survey of ~9 different US broadband markets (a market being defined as a single “NFL City” or a regional ISP):

Anywhere from .5% to 1.2% of active subscribers during the Super Bowl broadcast actually tuned into the live stream 
Interestingly enough, those users did not use appreciably more bandwidth