What is a Keyword and Important factor of SEO

What is a Keyword?

Keywords are the chief SEO element for every search engine. The most vital step to a thriving SEO drive is choosing the right keywords for optimization. Determining which keyword is to be optimized is made after a careful analysis of what the online population is looking for, which keyword is your competitor’s choice and above all, which are the keywords that best suits your site.





Keyword research tool


The hardest thing to do in keyword research is to locate connected keywords. So, Keyword Research tool is there to help you out in identifying related keywords in detail.  Google's AdWords is a Keyword tool commonly used for SEO keyword research.  This tool not only suggests keywords and provides estimated search volume, but also forecasts the cost of running paid SEO drives for the requisites.

For finding out the volume for a particular keyword set the Match Type to [Exact] and look below Local Monthly Searches. Write Google adword  on Google search box or direct go the website: http://adwords.google.com



 Important factor of SEO


Keywords have the power to make or break your search engine’s ranking. Adding keywords to the website content can improve its ranking, but overriding it may cause your site to be barred for spamming. While identifying keywords, select words and phrases in your website content that someone may use most likely when searching for your online business site or website.

Your web pages should have keywords that comprise phrases found throughout the page content, headings, attributes, and link text. If you have frequently occurring words and phrases in the content, rearrange the order to keep each tag exclusive. Using the same string of keyword on all the web pages could slow down your SEO. Using Keyword Ranking report in Search Engine Visibility is a vital thing to realize your site ranking on search engines for the keyword searches. Search Engine Visibility shows the position in sequence for saved keywords on your home page keywords, as well as keywords shared all over the site.

Keyword density is said to be the percentage of times keywords are used within the total countable words on a Web page. The preferred keyword density for each search engine differs. It is wise to make sure that the keyword density is high enough to stand as a major topic of the page. But not that high as the search engine may think that it is a spam. Keyword stuffing is overfilling a web page with repetitive keywords for making an attempt to gain visibility and ranking in search engine results. Search engines punish sites which are caught with stuffing keywords.

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